QA for Sales Teams

Your top closer does something different. Do you know what it is?

Conversion rates vary 3x agent to agent. Your best performers are a mystery. Your worst performers get the same generic coaching as everyone else.

Conversion AnalysisSales BehaviorsCoaching PrecisionRevenue Impact
The sales reality

Revenue is on the line. And you're flying blind.

The problem

"Our top rep closes 3x more than our average rep."

You know the numbers. You don't know why. Is it tone? Timing? The way they handle objections? The questions they ask in discovery? You'd have to listen to hundreds of calls side by side to figure it out. Nobody has that kind of time.

With OttoQA

See exactly what your top performers do differently.

OttoQA scores every call for specific sales behaviors. Discovery depth, objection handling, closing technique, urgency creation, rapport building. Compare your top performers against your average performers across thousands of calls. The mystery becomes a coaching plan.

The problem

"Coaching is 'listen to a call together' once a month."

A supervisor picks one call. Sits with the agent. Gives feedback on that one interaction. Meanwhile, the agent has taken 400 calls that month. The coaching might address something that happened once. It misses the pattern.

With OttoQA

Coaching from every call. Every week. Automatically.

OttoQA generates weekly coaching plans for every agent based on patterns across all their calls. Not one cherry-picked call. All of them. 'You're consistently missing buying signals in the first 90 seconds of outbound calls.' That's coaching that changes numbers.

The problem

"Pipeline looks good but close rates are dropping."

Leads are coming in. Agents are having conversations. But something changed in how those conversations are going. Maybe agents are qualifying poorly. Maybe they're rushing the pitch. Maybe they're missing signals. The CRM can't tell you. You need to hear it.

With OttoQA

Hear it across every call. Find the drop.

OttoQA scores qualification quality, pitch delivery, and signal recognition across every call. See exactly where in the conversation deals are dying. Is it discovery? Objection handling? The close? Now you know. Now you can fix it.

What changes for your sales operation

See exactly what closes deals. On every call.

Decode your top performers at scale

Stop guessing why your best reps close. OttoQA identifies the specific behaviors that correlate with closed deals across your entire team. Discovery technique, objection patterns, closing language, timing. Turn tribal knowledge into a coaching playbook.

Auto-generated sales coaching that's specific

Weekly coaching plans for every agent. Not 'be more confident.' Try: 'On 7 calls this week you identified the pain point but didn't connect it to the solution. Here are the specific calls.' That precision changes behavior.

Buying signal detection across every call

OttoQA identifies when prospects showed interest and whether the agent acted on it. See missed opportunities across your entire team. Quantify how much revenue is walking away because signals aren't being caught.

Connect quality scores to revenue outcomes

Which QA behaviors actually predict closed deals? OttoQA connects quality metrics to conversion data. Stop coaching on things that don't move the number. Focus on the behaviors that actually drive revenue.

Evaluation criteria

What OttoQA evaluates for sales teams

Discovery depth and needs assessment quality
Objection handling technique and effectiveness
Closing approach, timing, and confidence
Buying signal recognition and response
Value proposition clarity and personalization
Follow-up commitment and next step specificity
See it for yourself

See OttoQA score a real call from your industry. 15 minutes.

Real product on real calls. We'll use your QA form if you have one. No pitch deck.

Book a Demo →